Prioritizing features in a UX design project involves considering the needs and goals of both the user and the business. I typically start by identifying the core features that are essential for the product or service to function effectively and meet the user's needs. From there, I consider the additional features that would enhance the user experience and provide added value. I then prioritize these features based on their importance to the user, their feasibility in terms of development time and resources, and their potential impact on the business. Ultimately, I aim to create a product that meets the user's needs while also providing the greatest value to the business.