Some key principles of UI design include: simplicity, consistency, clarity, feedback, and affordance. Simplicity refers to minimizing complexity in the interface to make it easy for users to understand and use. Consistency ensures that the design and layout of elements are uniform throughout the product. Clarity refers to making the purpose and function of interface elements clear to users. Feedback provides users with information about the result of their actions. Affordance refers to the ability of an interface element to suggest its function or use to the user.
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